In my role with Biotec's rebranding project, I delved into the initial stages, laying the groundwork through meticulous conceptualization and research. My efforts were aimed at crafting the project's vision and strategy, setting the stage for the transformative branding and website design that followed.
biotec
Rebranding
Dynamic Visual Rebirth
Biotec's makeover spruced it up from a sleepy caterpillar to a vibrant butterfly! With a new emblem, a color palette echoing nature, and a custom typeface, it's like the brand put on its best suit, ready to charm the world.
Website Wonderland
Their website's transformation is nothing short of magical, with intuitive navigation akin to a smooth glide through digital space. Each click brings a promise of discovery, making every visitor's journey an enchanting experience.
Brand Elevation
The result? A brand that stands tall and proud, radiating confidence and eco-consciousness. With improved user experience and an identity as fresh as morning dew, Biotec has blossomed into a market leader, much to the applause of the eco-friendly crowd!
small disclaimer
My contribution primarily focused on the initial conceptualization and research phase of the project. My role was instrumental in setting the foundation and direction for the subsequent creative and developmental stages. This project was further developed and finalized by the wonderful team at Monospace Design