GREEN POYA RESORT, RESTAURANT & SPA
Brand Identity
Located in the lush landscapes of Lombok, Indonesia, Green Poya redefines luxury and relaxation.
This case study highlights my work in creating a digital identity for this unique resort, restaurant, and spa. I focused on blending Green Poya's serene environment with a seamless experience, showcasing my commitment to elegance and functionality.
Harmonizing Nature and Luxury
The stationery for Green Poya masterfully combines rustic elements with modern luxury, reflecting the resort's serene setting in Lombok, Indonesia. Dominated by shades of green, it mirrors the lush environment and aligns with the resort's eco-friendly vision.
This design adopts a minimalist approach with clean lines and contemporary typography, contrasting with the natural texture of the paper. This blend of modern and rustic styles not only adds visual appeal but also reinforces Green Poya's commitment to offering a unique and luxurious experience.
The careful placement of logos and visual elements ensures that the stationery is both elegant and functional, embodying the essence of Green Poya’s brand identity.
Essence of Elegance
Green Poya extends its elegant and eco-conscious brand identity to its beauty products, such as soaps and oils. The packaging design maintains the resort’s signature green color and minimalist style, emphasizing sustainability with eco-friendly materials. This approach not only strengthens brand recognition but also transforms daily beauty routines into luxurious experiences, aligning with Green Poya's vision of natural harmony and indulgence.
journey of Cultures
In the design of Green Poya's logo, we sought to honor its Swiss heritage by integrating the concept of 'Poya,' a traditional Swiss art form depicting the annual journey of cattle herding up to the alpine pastures. This inspiration led us to incorporate a stylized path in the logo’s icon, symbolizing both the literal journey of the Poya and the metaphorical journey of guests seeking respite and rejuvenation at the resort.
The inclusion of the Poya-inspired path in the logo thus serves as a bridge between cultures, celebrating Green Poya’s Swiss roots while inviting guests into its serene Indonesian haven.
