Color & Layout Research
hama
Hama, a global tech accessory manufacturer boasting an extensive catalog of 18,000+ products, is strategically transitioning to online retail. This shift positions them as a direct-to-consumer brand, poised for future growth. By embracing digital channels, Hama aims to enhance market presence, establish direct connections with customers, and offer a personalized shopping experience, showcasing their commitment to adaptability and innovation in the dynamic tech accessory industry.
Celebrating a colorful range of differences.
Diversity is a fundamental characteristic of the brand, evident in its wide range of colors and flexible combinations. This extensive color palette allows for tailored designs targeting specific audiences, channels, or touchpoints while still maintaining brand recognition.
Consistency is achieved by extending the color system to set dressing, lighting, photography… incorporating the same principles and proportions for a cohesive visual representation.
Since the color groups are not tied to specific products or themes, each project can feature unique color combinations.
OUR GOALS
During the project, a strong emphasis was placed on developing diverse color combinations and ensuring optimal contrasts. By carefully selecting and combining various hues, shades, and tones, the goal was to create visually pleasing designs. Additionally, meticulous attention was paid to the contrasts between text, images, and backgrounds to maximize readability and accessibility for all users.
Guidelines for layout
At the core of layout design lies the division of space, both horizontally and vertically, providing the framework for composition. Embracing simplicity and boldness, the designs aim to captivate.
Bursting with vibrant colors, thoughtfully curated typography, captivating imagery, and striking graphic elements, the layouts exude an engaging and uncluttered aesthetic. Regardless of the chosen format or medium, they skillfully convey messages in a clear and open manner, leaving a lasting impact.
HARMONY IN DIVERSITY
The importance of diversity in color schemes throughout this project serves as a fundamental aspect of the brand's identity. From a rich and varied palette enabling tailored designs to the integration of these colors into every aspect of the visual representation, the commitment to consistency is evident.
The careful consideration of contrasts, both in terms of color and layout, not only enhances the visual appeal of the designs but also prioritizes accessibility for a broad audience.
